This audience includes subscribers to CMP Media's CRN (formerly Computer Reseller News) and VARBusiness, and attendees of XChange Conferences and Channel NetSeminars.
Audience Profile
Known collectively as the channel, these value-added resellers (VARs), consultants, application developers, integrators, ISVs and Internet service providers design, develop, build, integrate, manage and advise about complex technological innovations for customers ranging from local small businesses to large corporations and even to local, state and federal government.
Primary Businesses
- IT/e-Business consultants
- System Integrators, VARs
- Software Developers
- Service Providers (ASP, MSP, ISP, SSP, xSP)
- Communications/Telephony Integrators
- Network Integrators, VARs
- Custom Systems Builders/White Box
- Web Integrators, Internet Specialists
Key Statistics
- 279,794 U.S. professionals
- 4,206 Canadian professionals
In 2004, the IT solution provider market influenced more than $432 billion of IT hardware, software and service purchases—that's 67% of the total projected U.S. technology market. These key IT team members have specific market knowledge and technical expertise in areas such as networking, application development, security and storage. Three quarters of this market (76%) sells to companies with fewer than 100 employees, while 37 percent sell to FORTUNE 500®/1000® companies.
Source: August 2005 Publisher's Own Data
